Andrew Diamond, author of an outrageously funny new private eye caper called Warren Lane, detailed his recent experiment using various Kindle sales promotions outlets and techniques to promote the book in a new blog post, Summary of an E-Book Promotion.
This post is must reading for all indie authors. Diamond takes us step-by-step through his experiment, which resulted in raising the sales ranking of Warren Lane from 1,273,510 to 2000 in his genres over a period of a few days.
Check it out! Even better, check out his terrific book.